We understand brands and we understand agencies. Through our curation of strategic partnerships with brands who use music as a vehicle to speak to their audiences, we have a deep respect for the power of music in campaigns. We appreciate and respect its resonance as the cultural DNA in the minds of most consumers. We are strategists and we are music lovers. We know you are competing in your market and we know how to source and license the right track to get you heard.
Here at SPS, we have extensive experience working with brands who wish to license commercial recordings. Having backgrounds in both major record labels and in music publishing, we understand the complex maze that needs to be navigated in order to give our clients a peace of mind during the clearance process. Unlike most, we don’t work on commissions, instead preferring a flat fee basis model on projects that we are briefed on.
Obtaining a track for your campaign does not operate on a rate card basis. There are several factors to take into account that we are well versed on to handle for you. The owners of the track will want to know the usage type, media, territory, term, what the brand is and what the campaign entails (the script) The rights owners will then take into account whether this is a brand they want to associate with their artists, the status of the artists, the success of the song and what they have previously licensed the track for in the past and for what fees. All of which will not be shared with the licensee.
Music is a character in the script just like any other, and we always advise that you consider the music integration as early as possible. Yes we have been known to turn things around in the middle of the night but the earlier we plan the type of music you are looking for, the more time we have to deal with any licensing issues that may rise. We can then look for alternative tracks, should the chosen recording not be available to license. We operate with a clear and honest dialogue from the start, so that expectations are managed and we are part of the ultimate goal.