Mastercard

 

SPS have been working with MasterCard for the past three years on their Brits campaign program. We source and negotiate key artists to gain brand awareness and consumer chatter for their activity around The MasterCard Brit Awards. Our involvement goes above and beyond just facilitating partnerships; we consult on the activity to ensure both parties objectives are met and there are no grey areas left to assumption. Over the past three years we have successfully secured top line artists including: Pharrell, Emeli Sande, NE YO, Rita Ora, Kylie, Laura Mvula, JLS, Labrinth to name only a handful.

Conor Maynard
As part of MasterCard’s Brits campaign program, SPS were tasked to locate, secure and negotiate Brit artists to participate in a campaign that rewarded fans for their love and dedication. The campaign was based on surprise and delight, and gave the lucky winners the opportunity to re-make their favourite artist’s video. They did not know that on the day, their idol would be present to give them that little boost of encouragement to tip the video over the line.

NE-YO
Strategic Partnership Solutions (SPS) were engaged to create a “Priceless” opportunity for a fan to win a once in a lifetime chance to be shadow NE-YO for three days of his UK tour and join him on stage. This was in the spotlight in front of 10,000 envious fans. We negotiated directly and created the platform for this unique opportunity to become the suff of someone’s dreams. NE-YO was the fourth artist SPS engaged to secure a MasterCard “Priceless” Gig.

Rita Ora
As part of MasterCard’s Brits campaign program, Strategic Partnership Solutions were tasked to locate, secure and negotiate Brit artists to participate in a campaign that rewarded fans for their love and dedication. The campaign was based on surprise and delight and gave the lucky winners the opportunity to re-make their favourite artist’s video.

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